A "marketing or sales funnel" acts as a sieve to direct qualified purchasers through the sales process, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the evaluation and purchase process. The bottom of funnel, the smallest part of the funnel, contains the most qualified prospects.
Understanding the Marketing Funnel Video Tutorial
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